L'Oreal Professionnel Paris Majirel LIFT - 12.1 (Ash Very Light Brown) 49.5 g

What It Does

Majirel LIFT 12.1 delivers a premium, lift-and-tone permanent color with an elegant ash very light brown finish. Powered by L'Oreal’s Ionène G and Incell complexes, it lifts up to 4 levels while fortifying hair fibers from within. Ideal for full-grey or resistant hair, the formula ensures even pigment distribution, vibrant shine, and a salon-perfect ash tone in a single step

Why You’ll Love It

You’ll appreciate its dual action: achieving an on-trend ash hue with high lift performance, while caring for your hair’s health. The Non‑drip cream texture makes application mess-free, and results show up to 45% more conditioned hair compared to uncolored locks. It's trusted by professionals for delivering fashion-forward color with salon longevity.

Volume/Quantity

49.5 g of Majirel LIFT premium cream—enough for single full-head applications or targeted toning.

Hair Type or Concerns

Crafted for lightening resistant or previously colored hair, it suits all hair types. Especially effective at neutralizing warmth and covering stubborn greys, giving you a clean, ash-toned finish with deep conditioning.

Certification or Claims

Formulated with L'Oreal’s salon-exclusive Ionène G and Incell technology. Dermatologically tested, Ammonia-buffered, alcohol-free, and designed for 100% grey coverage with up to 45% more conditioning .

Features and Benefits

• Lifts up to 4 levels while toning ash

• Superior grey coverage even on resistant hair

• Enriched with Ionène G & Incell for deep nourishment

• Thick cream texture resists dripping

• Long-lasting color with radiant shine

• Precise, uniform pigment for professional results

Ingredients

Key active components include Ionène G (conditioning polymer), Incell complex (hair fiber fortifying ceramide), plus traditional pigment precursors and gentle ammonia developer

Ingredient Benefits

• Ionène G: Conditions and protects hair cuticle

• Incell: Strengthens inner hair structure

• Emollients (Cetearyl Alcohol, Oleic/Oleyl): Smooth and soften strands

• Buffered Ammonia: Enables lift with less damage

• Fragrance: Delivers a pleasant salon-style scent with low irritancy

How to Use It

Mix the full 49.5 g tube with 74 ml L'Oreal 20 or 30-volume developer at a 1:1.5 ratio. Apply to clean, dry, unwashed hair using a brush—roots first, then mid-lengths and ends. Develop for 35 minutes, then emulsify and rinse thoroughly. Finish with color-safe conditioner or treatment

Claimed Results

Tested to provide rich ash tone, 100% grey coverage, and hair that feels up to 45% more conditioned, all with enhanced shine